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Writer's picture: Michael LausseggerMichael Laussegger

This online meetup, led by Gitte Klitgaard and Michael Laussegger today, marked the first public introduction of their Homeland Framework.


They emphasized the importance of cultivating psychological safety and personal growth in professional settings, noting that psychological safety—the belief that one won’t face punishment for speaking openly—is essential for fostering trust and innovation.


With the Homeland Framework, they stress individual responsibility in establishing this safety, suggesting that each person’s self-perception shapes their reality and interactions.


Key concepts include:


  • Self-Perception and Reality: Exploring how self-beliefs influence outcomes, often leading to self-fulfilling prophecies. Referencing Eric Berne’s principle “I am okay, you are okay,” they conclude that this stance is essential for a healthy mindset.


  • The Inner Director: An analogy to Schulz von Thun’s Inner Team, highlighting the bias of the “inner director” and its influence on self-perception.


  • The Homeland Framework: This framework introduces three mindsets—Homeland (healthy self-perception with “I am okay, you are okay”), Utopia (feeling superior), and Shadowland (feeling victimized). Participants are encouraged to align with the Homeland perspective, recognizing both strengths and areas for growth.


  • Coaching Canvas: Alongside the framework, they introduced a coaching canvas, suited for both professional coaching and self-coaching, which aids in transforming negative self-beliefs into a Homeland stance.


The session concluded with the main takeaway that psychological safety is a journey of growth, self-awareness, and empathy, all crucial for creating sustainable professional environments.



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Writer's picture: Michael LausseggerMichael Laussegger

Updated: Apr 6, 2024




Thank you for asking! Even though this looks like a linear process, it is not. Building a new venture never follows a linear process. Venture Thinking is an attitude and stance that unfolds around a process. It is driven by the urge to make an impact. No process can achieve that if it's not intrinsic to the people involved. However, we do believe that humans are natural venture builders. We all have it within us. We might need to dig deep after 100 years of Taylorist-industrial thinking. It mis-shaped our educations systems, our social values and personal aspirations.


Venture Thinking is inside all of us though and its not a process.

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Writer's picture: Michael LausseggerMichael Laussegger

Today, I'd like to popularize a term that I feel is super important, because I believe it's the missing link to corporate innovation today.



Venture thinking is, first and foremost, about people and their relationships—not products, processes, or money. It's all about people. Building a venture involves people figuring out how to create value for other people (users) in sustainable and scalable ways. At the early stages, it might be just an idea or perhaps a prototype, certainly not a product yet. We might not have funding yet, but it’s already a venture—a group of people on a mission to solve a problem that matters. They don’t know how yet, but they are venture thinkers. Venture thinking is both an attitude and a stance. Venture thinkers understand they want to get from problem to solution. They know they have to pave their way, even though there is no process for it yet.


Now, there are many product teams in large organizations that exhibit this kind of venture thinking! And, as organizations with the best intentions, we want to help our people succeed. But what usually happens in large organizations is that they come up with some sort of process with quality gates and milestones, all of it comes nicely packed in agile, lean startup, and design thinking terms.

But it's still what it is. It’s still process.


However, venture thinkers need to own the process. They need to put all their creativity into getting from problem to solution. Large organizations need to withstand this ambiguity and exhibit a lot more venture thinking than we are seeing today.


But can you still help your teams somehow? Of course, you can!


Listen to the true problems at hand! Are your teams getting the data they need? Do they get to meet the people they need to talk to? Help them with knowledge, with resources, help with marketing and sales, but stay away from process as much as possible. Process kills autonomy and creativity. Without creativity, there is no Venture Thinking.


Listen to the true problems at hand and help get roadblocks out of the way! No process needed.

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