About this Webinar

Avoid the risk that quietly crushes innovation: building something no one needs.

Teams often hesitate to face the market early. Capacity feels thin. Time feels tight. Access to real customers feels out of reach. The product never seems ready for daylight, so building takes priority and testing the market gets delayed. This is the typical startup death march. Let’s flip the script and build distribution before perfecting the product.  

You will learn how to turn any idea into a simple, grounded experiment using our Experiment Design Canvas. It is a practical framework shaped by decades of startup experience. Big ideas become testable steps and drive momentum.

With this approach, you will learn to run lean experiments that are:

• Focusing on building distribution

• Minimal enough to try without building the product first

• Strong enough to generate the evidence you need to understand real demand

• Safe enough to run without risking user trust or your brand

You will explore how to build distribution before you build the product, so you can test, learn, and scale with confidence. You will also pick up focused guidance on using AI to accelerate validation.

Whether you are a founder, a product manager, or an innovator inside a larger organization, you will leave with tools that help you test your idea before you commit time, money, or energy to the wrong thing.

Because predicting success starts with building your market, not just your product.